Engineered fueling for hybrid athletes
Upload your training.
We'll plan the food.
Get personalized meals, meal timing, and a complete grocery list built around every run, lift, recovery day, and double session.
First week free, no account needed. Sign in if you have one.
The pipeline — live demonstration
week6-hyrox-block.png
Screenshot from your coach's plan
Reading 7 workouts across 6 training days…
Demonstration content — sample athlete data
7 daysplanned at once
Every sessionindividually fueled
1 liststore-ready groceries
01The problem
Your hardest day should not be fueled like your rest day.
Static calorie and macro plans ignore the single biggest variable in an athlete's week: training. Here's the same athlete, four very different days.
Sample data
Recovery day
2,400 kcal/240g carbs
Lower energy, high protein, fiber-forward meals
Heavy lifting day
3,000 kcal/340g carbs
Protein anchored around the session, recovery dinner
Long-run day
3,150 kcal/420g carbs
Carb emphasis before, immediately after, and all day
Double-session day
3,350 kcal/420g carbs
Two fueling windows plus a between-session meal
02How it works
From training plan to grocery cart in five steps.
- 01
Upload or connect your training
Screenshots, PDFs, docs, spreadsheets, pasted text — or sync from the platforms you already use.
- 02
Confirm your workout schedule
We organize everything into a training calendar. Review it, tweak it, and confirm it in seconds.
- 03
Set your goals and food preferences
Goals, dietary pattern, allergies, budget, prep time, and where you shop.
- 04
Get your meals and grocery list
Exact meals with portions, timed around every session, plus one consolidated store-ready list.
- 05
Check in and adapt each week
A two-minute check-in tunes next week's plan to your energy, hunger, recovery, and schedule changes.
03The system
Not a macro calculator. A fueling system.
Everything between “here's my training plan” and “dinner is on the table” — handled.
01
Workout-plan scanning
Reads the plan you already have — from your coach, an app, or a note on your phone.
02
Strength + endurance analysis
Understands lifting and running demands together — the hybrid gap most nutrition apps miss.
03
Exact meals and portions
Real food with real amounts, not just macro targets to figure out yourself.
04
Meal timing around workouts
Pre-workout, post-workout, and between-session fueling scheduled to your actual session times.
05
One-tap meal substitutions
Don't like a meal? Swap it for an alternative with matched nutrition targets.
06
Store-specific grocery planning
A consolidated list priced and organized for the store where you actually shop.
07
Budget & prep-time controls
Set a weekly budget and a max prep time — plans respect both.
08
Weekly performance check-ins
Quick feedback on energy, hunger, and adherence keeps plans honest.
09
Adaptive future plans
Next week's plan learns from this week — training changes and all.
04Upload anything
Your plan can live anywhere. We read it all.
Screenshots, PDFs, spreadsheets, training platforms, lifting apps — if your workouts are written down somewhere, that's enough.
Anything without a “soon” tag works today — click it to start your free week.
05Shop where you shop
One list, priced for your store.
Every ingredient maps back to the meals that use it, sized to your week and matched to where you actually buy groceries.
Store integrations are in development. Prices shown are illustrative demonstration data, not live retail prices.
Target
Good balance of price and availability
- $8.49
- $5.49
- $6.98
- $6.99
- $4.49
06Who it's for
Built for athletes who do more than one thing.
If your week mixes strength and endurance, your fueling has to keep up. That's the athlete we build for first.
HYROX
Race-sim fueling, station-day carbs, competition timingCore focus
Running + lifting
Double-day fueling that respects both sessionsCore focus
Track & field
Interval-day carbs and speed-work recovery
CrossFit
Mixed-modal demand scoring, WOD-day adjustments
Tactical fitness
Ruck, PT-test, and shift-schedule friendly plans
Strength + conditioning
Adding engine work without losing muscle
Built responsibly
Serious fueling deserves serious review.
Wolcott is designed to support performance meal planning using professionally reviewed nutrition frameworks. Our roadmap includes development and review with qualified sports-nutrition professionals before any recommendation engine ships.
A note on scope: Wolcott offers general educational meal-planning support. It does not diagnose, treat, or prevent any condition, and it is not a substitute for individualized medical or dietetic care. If you have a health condition or specialized clinical needs, consult a qualified healthcare professional.
07Early feedback
What beta athletes are telling us.
Sample testimonials from our fictional prototype beta group — shown to illustrate the product experience.
I used to guess at carbs before simulation days. Having the plan shift automatically when my training shifts is the whole point — I just follow the list.
Maya R.
HYROX athlete · Sample beta tester
Marathon block plus three lifts a week meant I was always under-eating on double days. The between-session meals fixed the afternoon crash.
Devon K.
Marathoner who lifts · Sample beta tester
The grocery list alone saves me an hour a week. Everything maps to the meals, and swaps respect my budget.
Alex T.
Collegiate sprinter · Sample beta tester
08Pricing
Less than one takeout order a month.
Every plan starts with a 7-day free trial — and your first week is free before you even create an account.
Starter
Adaptive fueling for self-coached athletes.
$14.99/month
7-day free trial included
- Weekly adaptive meal plan
- Consolidated grocery list
- Basic meal substitutions
- Upload screenshots, PDFs & text
Performance
Most popularFull meal timing built around every session.
$19.99/month
7-day free trial included
- Everything in Starter
- Advanced meal timing around workouts
- Multiple store options & price comparison
- Weekly check-in adjustments
- Training-calendar integrations
- Double-session fueling plans
Coach
SoonFueling oversight for your whole roster.
From $99/month
7-day free trial included
- Multiple athletes
- Athlete adherence dashboard
- Team programming upload
- Centralized plan review
- Dietitian collaboration tools
Not ready to subscribe? Build your first week free — no account needed.
Your workouts change every day. Your nutrition should too.